Maryna Volokhova
Brand & Creative Marketing Consultant, Co-founder of Finforce
Maryna Volokhova has spent 10+ years building brands in fintech — for forex brokerages, prop firms, and payment providers. She’s led 50+ brand and creative strategies across 30+ companies, including NAGA Group, Startrader, and Moneta Markets, and co-founded Finforce, a fintech marketing consultancy working across the EU, US, and MENA.
She writes about what makes fintech marketing work: creative that earns attention, testing that tells you something real, and go-to-market built for how brokerages, props, and PSPs actually win customers.
-
Fintech Marketing: The Complete Guide for 2026
Walk into any fintech marketing review meeting in 2026 and you’ll see roughly the same set of slides. Channel performance charts. CAC graphs with concerning trend lines. A roadmap that promises improvement next quarter. What you won’t usually see is a clear-eyed account of why fintech marketing for fintech companies actually looks different from marketing […]
by Maryna Volokhova
-
How to Create a Reality-Proof Fintech Marketing Strategy
Marketing planning meetings tend to follow a script. The founder shows up with a deck that lists channels across the top of a slide: SEO, paid, content, social, partnerships, and affiliate. Someone asks about TikTok. Someone else mentions LinkedIn. Twenty minutes in, the team is debating how to split a $40,000 monthly budget across six […]
by Maryna Volokhova
continue reading
