Insights

Most digital marketing playbooks weren’t written for fintech. They were written for SaaS, e-commerce, or content businesses, and the assumptions in them break when applied to a regulated financial product. CPCs are higher. Ads get disapproved more often. SEO takes longer to compound. Compliance review adds weeks between draft and publication. None of this is […]

Walk into any fintech marketing review meeting in 2026 and you’ll see roughly the same set of slides. Channel performance charts. CAC graphs with concerning trend lines. A roadmap that promises improvement next quarter. What you won’t usually see is a clear-eyed account of why fintech marketing for fintech companies actually looks different from marketing […]

Marketing planning meetings tend to follow a script. The founder shows up with a deck that lists channels across the top of a slide: SEO, paid, content, social, partnerships, and affiliate. Someone asks about TikTok. Someone else mentions LinkedIn. Twenty minutes in, the team is debating how to split a $40,000 monthly budget across six […]